Planning stores that leverage digital experiences in … IKEA had more than 1.5 billion visits during FY14, up 15% from FY13. Identifying these customer needs, Ikea has used customer strategy to roll out a new solution to meet them. Studying a successful company like IKEA and implementing their strategies is a good place to start. IKEA Group Report contains a full analysis of IKEA marketing strategy. However, according to Statista, In 2019 IKEA’s revenue in Germany was €5.28 billion, of which, IKEA’s restaurant made a revenue of €250mil. While IKEA’s food products only make up of a fraction of IKEA’s revenue, they use their cheap food as a strategy to lure customers into the store. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on IKEA. The IKEA websites, publications, brochure, advertising and public relation campaigns are also used for the promotion of the brand. Cost effectiveness is one of the solid bases of IKEA competitive advantage. Within the series dedicated to IKEA, we are going to stop at something particularly interesting, one of those aspects that have made Swedes grow as a brand.Today, in Oleoshop we will go through IKEA communication strategy in detail, looking for some insights that can be extrapolated to your business (although you do not sell meatballs). The IKEA Concept exists in every part of the company, from design, sourcing, packing and distributing through to business model. IKEA History and Company Information IKEA retailing with its Sweedish roots, is based on a franchise system. It used the steady reduction of product prices as a strategic tool for growth sustenance. IKEA uses both traditional and digital channels to advertise and promote its brand. Proficient administration of suppliers is the vital path for assembling organizations can propel their execution. The IKEA range consists of approximately 9,500 products. Strategies Used by IKEA: 1-­‐ Low-­‐cost leadership strategy: IKEA has a unique business model that connects the needs of our customers with the possibilities on the factory floor. It indicates the ability to send an email. Ashley Lutz. It has used social media to attract and engage customers. Ikea's Strategy For Becoming The World's Most Successful Retailer. Separate country pages are used to engage customers on Facebook. The following points constitute integral elements of IKEA business strategy. Offering the lowest prices. Inter Ikea system BV is located in Delft, the Netherland being the owner and franchiser of the concept IKEA. 1. AC 2.1 – Evaluate the effectiveness of strategies used by IKEA to maintain supplier relationships and evaluate the effectiveness of these strategies. 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