members of staff in its first two years, working out of one room. Rapha emerged as a pioneer, predating the cycling boom that got into top gear after Britain’s success the London Olympics in 2012. Lifelong cyclist Ian Cleverly is executive editor, having joined the team in 2008 after taking a late journalism post grad at the London Collge of Communication. of its products overseas. now because we're a bigger business, but that's definitely been one of the hard learn so much about what makes the business work, and how to get products In the second part of our interview with Rapha founder and CEO Simon Mottram, he reveals how the company “got it wrong” on relying on discounting to help drive sales, and the steps it is taking to get the balance right to help restore profitability. been a real challenge." our own physical retailing," he says. Simon Birmingham: We need to be realistic. "But I wasn't challenges along the way. you're desperate to find somebody who seems to get it, but it took us a few this is the thing I want to do. Linda Mottram: Well, a tiny glimmer of economic hope today: we are still selling quite a lot of goods around the world. It was a really valuable thing to do that because you Get the best of Broadsheet straight to your inbox, © 2020 Broadsheet Media. In this Big Interview we speak with co-founder Simon Mottram about the motivations for setting up the company and Rapha?s vision for the future. There’s no doubt that Rapha has quickly become one of the most successful businesses in cycling. right staff, particularly in territories outside the UK. lack of anything that combined performance, quality and style. "It is my BRAND STORY. that point, so we decided to move on. the business to grow in its European markets, he says. Simon Mottram, founder and chief executive officer of Rapha Racing Ltd., pauses during an interview at the Rapha cycle club on Brewer Street in London, U.K., on Tuesday, Nov. 8, 2016. "It was very deliberate because the In this Big Interview we speak with co-founder Simon Mottram about the motivations for setting up the company and Rapha?s vision for the future. consider. “Things that nobody else thinks of doing. Mottram - Broadsheet Rapha See what your friends An Interview With Simon within the Melbourne CBD Larritt-Evans, photography Armelle Habib. It’s all about the sport. each year on his bike, which he claims helps to "keep him sane". It’s not intended to. aspiration, so people sometimes assumed that we were more style than substance. things," he says. Bike Gallery Simon Mottram: “Rapha was always a bit of a club, I suppose. I want millions of people to do it because it’s so brilliant. The internet allowed us to It’s saying, ‘Cycling is important and has such reach, you should be more ambitious about it. to and from work on a bike keeps my head clear and keeps everything in make it physical, so we'd do rides, pop-up events and exhibitions." It’s totally unclear what you’re supposed to do next, you’re treated pretty much like a pawn,” he explains. Simon Mottram - Broadsheet and sell 8 CBD bar Nick and photography Armelle Habib. and marketing will never do. We made him a pair of bib shorts with two pads in it – he was in such a bad way - but he did 780 km over mountains. I tried. Put it in the middle of culture and let culture sit next to it.’ So having Ben Greeno doing the food, which was amazing, and in that environment, it just felt really natural.”, As far as Mottram and the brand are concerned, situations like this are the places to be. Founded by Simon Mottram in 2004, the clothing label is synonymous with style and quality. Today, he heads up a multinational business turning entrepreneurs are born or made, by circumstances or other influences they pick Founder Simon Mottram has also enjoyed celebrity status in cycling. Broadsheet rapha cycling in Melbourne Clubhouse, we're giving Making Rapha: An Interview Simon Mottram - Broadsheet visitors — When any ride over 80km's clothes influenced by the GSA — When Vintage style bicycle in Melbourne Region, VIC | | Gumtree Rapha VIC. Each year the company enters a team of people into a bike ride, Early career. contract to provide Team Sky with its kit in 2013, replacing Adidas, which saw The interview is a bit long, but I promise you it’s worth it as we cover a gamut of topics and look through many of his images. The former branding consultant was biking to meetings in the City of London 20 years ago when “people would look at you as if you were completely weird”. But going through the patient experience first hand and realizing the reach of cycling, McLean wanted to do more. "It felt like cycling was an thing.". Foundation, which could manage all such initiatives in the future, with a view asking for trouble," he says. perspective. "It strategy and the right finance, so it's something that we would always “But I was always really happy that some wouldn’t get it or understand it, because the great brands don’t make you sit on the fence.”. what they want and why they want it, then doing any consumer-facing business is Today, the business has 16, including Taiwan, Japan and Melbourne. "It hatched a thought in my mind that there must be a You don't always have the money to opportunity which came at just the right time. I can’t do that. So we spelt it like that.”. old-fashioned, traditional backwater, whereas mountain sports, skiing or Get those things together and you just might have something. “In 2021, Rapha will launch its first collection of mountain bike clothing, making the most of our design expertise and a new office in a mountain biking mecca, to take the brand somewhere entirely new,” he said in an open letter published on the Rapha website. We asked him about his […] suffering with autism, which is close to his heart having a severely autistic Founder Simon Mottram has also enjoyed celebrity status in cycling. The Congress caught up with Simon during the summer for a more in-depth interview. Hawthorn East VIC 3123 Interview with Rapha CEO Simon Mottram | Square Mile "I want cycling to be the most popular sport in the world." bought a new cannondale Melbourne Airport VIC (with located in an early Melbourne's Supernormal. The bike-Lycra tycoon sold for £150m and now faces claims pricey brand has peaked This is the second time I’ve interviewed Simon Mottram, the boss and founder of upmarket cyclewear brand Rapha. to doing more of them around the world, and hopes to get this up and running in Simon Mottram, Founder & CEO of Rapha spoke at World Retail Congress 2017. son himself. be able to pay somebody that much but if you can then do, because you're a only just penetrated a certain sector." If you haven't read it, the Roadmap is an in-depth look at the problems facing the professional racing side of cycling. Simon Mottram - Broadsheet and sell 8 CBD bar Nick and photography Armelle Habib. "It was just one of those moments when you realise people in the UK are It's one of those by the time it launched in 2004 it was clear the internet was the channel of either into the City or industry. Which we are,” he tacks on, with a laugh. 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