Get the latest property management trends delivered right to your inbox. While the first job of any good rental ad is to describe the basic specs of the home—number of bedrooms and bathrooms, square footage, etc.—using enticing adjectives can also help drive phone calls. You can download it for free by entering your email below and you will receive it in a few minutes in your inbox! Both are properties formerly on the market in Oakland, California. Somewhere between “huge wall of text” and “one sentence” is the sweet spot for the length your vacation rental listing description. Whoever your audience, remember to always keep the focus on them. It’s so easy to get carried away writing about the area as a whole because of course, you love the place! Now are some Best opening listing description examples: • “Recently Mid-Century Remodeled Home” • “Optimistic and Spacious First Time Dream Home” • “Snug Bungalow in the Adjacent Hollywood Hills” • “Impressive Estate with Los Angeles. Let’s take what we’ve learned and write up a sample real estate listing description. Original Example: updated throughout, nice yard, good size for family, but lots of room to grow!! The main task at hand here is to use vocabulary that will convince the right guests to book your place, so before you even begin planning to write your vacation rental descriptions, think carefully about who your target audience is. If you’re considering growing your rental property portfolio, chances are you’ve seen the option to purchase a co-op, especially if you’re in New York City... Property management is a profession that overlaps and intersects with many other fields, such as accounting, marketing, construction, law, insurance, and many more. (e.g. The description of your property however is just as important as the photographs you use. That means professional photos, a helpful property description, updating your calendar, setting rates and – the main focus of this segment – writing a captivating listing title. Easy, right? Can you understand the first property description? Here are our top tips for writing vacation rental listing descriptions that will help generate more inquiries on your listing or website. Once you’ve worked out what your USPs are, weave the rest of your property description around these aspects. Finally, interested buyers crave specifics and book a tour if you can sell them with marketing artistry. Consider this rental description example: A phenomenal location in a lush setting. If you’d like to keep your description short, you can cut down on mentioning your property’s main stats, like square footage and a number of bedrooms, since those data points are displayed in a different part of your listing, anyway. Can you make a reader do a double take? Posting your real estate listing descriptions on websites like Craigslist, eBay Classifieds, and Backpage requires an eye-catching, different-looking headline. With this listing you can monitor the report and work accordingly. Since you only have one shot to get a buyer to notice your ad in a split second, come up with a way to stand out from the crowd. With this in mind, here are some descriptive words you can use when advertising your rental. Save my name, email, and website in this browser for the next time I comment. Depending on whether your audience is millennials, young families or retired couples, your content will require different language choices. Considering that Craigslist shows all of the information in the listing, you can drop to 2 if you need the space or want to emphasize one of the three basic factors. It can easily be achieved through the tone of your writing. Use the rest of your description for the details behind the statistic or fact and tie it back to the house you’re listing. Vacation rentals do not sell their property, but they may write in similarly abbreviated formats. Another popular kitchen feature, “farmhouse sink” helped homes sell for 8 percent more. A great target is to aim for roughly 300 or 400 words, especially if those words are broken up into clear sections with sub-headers to help the busy travel planner easily digest your info. all bedrooms updated w/clean carpet – w/d connections – charming and comfortable home. This description should be bound in the legal frame and structures and it should read all the specifications of the property. Whether it faces a well-kept garden, a tree-lined street, or a dramatic city skyline, describe the best features of your rental’s view. Most of us have a lot of preconceived notions about what a property listing is supposed to look like. Do you have any shops near the vicinity to buy any essentials? Your listing descriptions are the best chance you have as a business to show off exactly what makes your property a knockout, so you should focus on what your home boasts that no one else around you has. 45 Must-Have Amenities for Every Vacation Rental Home, 4 Ways to Make Your Vacation Rentals Stand Out on Airbnb Post COVID-19. Well, kind of not really…. In fact, you should ask them for examples of previous listing descriptions they wrote. Words are the key to telling your home’s story. Tell renters what to expect from the neighborhood. How to Write Killer Vacation Rental Listing Descriptions. If so, what do they need to keep a note of? You don’t want to give the guests a surprise that might not align with their plans. For any holiday rental owner or manager that relies on listing sites like Airbnb, Booking.com, TripAdvisor or Homeaway, spending time over property description is an essential and on-going task which is often taken for granted.. Step 2: Do Not Use Red Flag Words. That’s fine. Whether that’s in your introduction or as headers to break up the content. Here’s our example headline: $2,500 – 2 Bed / 2 Bath condo in Old Town Chicago with skyline views of the city and lake. List nearby amenities, such as great schools, public transportation, freeway access, dining and shopping opportunities. If a potential guest reads through your description until the end, it may mean that they’re interested in booking it. Just be sure to keep it consistent throughout. So, you've decided to pull the trigger: 2018 is the year that you're going to hire a property manager. If hiring a professional copywriter (or, better yet, a dedicated holiday rental manager) is not possible, get someone to proof-read your listings before they are published on your website. This template is an excel spreadsheet that will train you to use A.I.D.A. Stroll along winding trails through miles of trees. Better Example: This stunning two-story home is on a large lot in a hot neighborhood. Photo captions provide an overlooked opportunity for brief descriptions that connect the visuals to the experiences guests will have. An example of a headline using all three is “$1435, 1 Bedroom Home in beautiful Thousand Oaks”. Writing an eye-catching rental ad can be a challenging task, especially when it comes to avoiding vague or over-used adjectives. Here are our top tips for writing vacation rental listing descriptions that will help generate more inquiries on your listing or website. Here’s an example of the formula in use: Great for entertaining: spacious, updated 2 bedroom, 1 bathroom apartment in Lakeview, available May 1st. Your unique selling points (USPs) are what separate you from the pack—the big reasons guests should choose your rental instead of your neighbor’s. 30 Words to Use In Your Rental Description. It’s important to make sure that your descriptions don’t encourage guests to ignore applicable health or travel advisories, have gatherings that violate health restrictions, promises guests that your properties haven’t been exposed to COVID-19, or mentions that your listing is COVID-free. Using high quality listing photos is important but a well-written, detailed listing description is what you need to win that first impression and encourage buyers to hit the contact button. Tell a Story below where we have some keywords peppered into the real estate listing description examples. Listings descriptions with “barn doors” sold for 13.4 percent more, and 57 days faster. List your house for rent on popular rental websites. Here are some examples that you can play with: In the same way that there are words that help your vacation rental stand out from the crowd, there are definitely some terms you’ll want to steer clear of. Think about all of the questions your potential guests may have and include your answers to your description. Here’s the Freebie we’re giving away today. Note which words and phrases spark your interest, then try to come up with lists of synonyms, keeping in mind that the goal is to differentiate yourself from the competition. We’d love to hear from you! Don’t fall into the trap of thinking it’s enough to attract guests with a long list of all the amenities your property offers. And that’s where creative real estate listing descriptions come in. 3 bedrooms/2 baths with detached two car garage and large enclosed yard with rear deck. 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