She touched on a lot of key points for the industry—like brand safety, the challenges facing ads.txt, the mechanics behind brand placements, the future of viewability and how she sees the big data landscape in Europe today—we tell her story below. You recently introduced ads.text to the industry. | IAB Europe is the European-level association for the digital marketing and advertising ecosystem. IAB Europe is one of the rare Brussels-based industry associations that has both a policy vocation and a business-side vocation, IAB Europe is one of the rare Brussels-based industry associations that has both a policy vocation and a business-side vocation, meaning they share best practices and conduct research to educate the market and promote the uptake of digital advertising. There is an ongoing debate over viewability—what defines it and how advertisers should measure and pay for it. This last thesis is wrong, and a big part of what we are trying to do in Brussels now is trying to help Members of the European Parliament and European Commission officials understand that innovative home-grown ad tech companies who could play an important role in building Europe’s future digital economy will be collateral damage if the EU persists in some of its current policies. We appreciate the ICO’s measured approach and focus on understanding the practices of, and engagement with, the advertising industry as expressed in the report. Enter your email address and we'll send you a link you can use to pick a new password. , to improve the quality of digital ad inventory and develop more robust digital measurement techniques. Let’s talk about Europe’s new data consent rules. She touched on a lot of key points for the industry—like. She previously represented Microsoft on IAB Europe’s Board. In mid-October, the Belgian Data Protection Authority (DPA) issued a preliminary report concerning IAB Europe and the Transparency & Consent Framework (TCF). —both evangelising what we have already developed by way of implementing and interpretative guidance, and continuing to develop more—getting our viewability certification initiative out the door, and landing our 2018 action plan. wha sig kang (mobile. European association for digital advertising, IAB Europe, has hired Dr Daniel Knapp as its first chief economist. Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, announced today that the 2021 IAB NewFronts will provide buyers and sellers a holistic video marketplace inclusive of video across every screen. Update II: Reached for her response to the report, the IAB Europe’s CEO, Townsend Feehan, told us the ad standards body would be issuing a statement in the coming hours. Brussels, 9 March 2017 – We are pleased to announce that Townsend Feehan, CEO of IAB Europe, has been appointed the new Chair of the European Interactive Digital Advertising Alliance (EDAA).She takes over from out-going Chair, Nick Stringer, who steps down from the post after more than 3 years. The IAB Global Network is made up of 42 international licensee organizations around the world. What’s your opinion? I got hooked on the companies and people I met around the IAB Europe table, and especially the policy issues, which were—and remain—fascinating. A creative and curious insight and marketing professional with a passion for people and leading insight to action. IAB Europe refutes criticisms of Transparency and Consent Framework. Our Digital Leaders Council (DLC) of Tier one members will meet in mid-October to discuss strategy for the industry and the Association and meet some high-level EU officials to discuss data policy topics other than ePrivacy. Announcing the updates to the TCF, Townsend Feehan, CEO, IAB Europe said “The original TCF was launched to help a complex industry value chain manage their obligations under new regulations, ... About IAB Europe. Over the objections of a substantial minority of MEPs, the Committee in effect voted to allow the expropriation of publishers’ work. This article was first published on Digiday UK on the 1st of September 2016. Commenting on the positive market update of the TCF v2.0 ahead of the switchover date, Townsend Feehan, CEO IAB Europe said “TCF v2.0 takes the standard to the next level with respect to consumer transparency and choice, publisher control over data processing for advertising and content personalisation, and cross-industry collaboration. These include a vague, ill-defined fear of “big data” and a suspicion that its chief beneficiaries will likely be US-based, rather than European, companies. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or … a great initiative for brand safety. Townsend Feehan is the CEO of IAB Europe and is committed to digital advertising transparency. Tell me about your career, what led you to becoming CEO of IAB Europe? We spoke to IAB Europe CEO Townsend Feehan ahead of her appearance at Digiday’s Publishing Summit Europe in October, where she plans to … “The regulatory landscape in Europe is challenging for the digital advertising industry. IAB Europe press release. IAB Europe CEO, Townsend Feehan. There are reasons for this. “In its simplicity, ads.txt is a great initiative—a simple text file that lists a publisher’s supply side platforms (SSPs) so brands can check that third parties selling a publisher’s space are authorised to do so. We look forward to future transparency initiatives as members of IAB Europe, and are committed to an open web where brands are safe, and the right content reaches those who want to discover it—we’re optimistic about the future of the open web. All MRS websites use cookies to help us improve our services. What’s hot on your agenda for the rest of the year? Prior to joining IAB Europe, Townsend worked for Microsoft Legal & Corporate Affairs in Brussels and ran EU industry associations in the ICT, consumer electronics and biotechnology sectors. How granular do you suggest brands get when it comes to cross-referencing publishers ads.txt file with a supplier’s ad.text record? “IAB Europe has decided to act, working with, European Association of Communications Agencies (EACA). What’s next for IAB Europe? Townsend Feehan, CEO of IAB Europe, commented “The AdEx Benchmark results highlight the importance of digital advertising for growth in Europe’s economy. Following the recent release of the ads.txt initiative, and the announcement of upcoming changes to the General Data Protection Regulation (, , and to be part of both of these initiatives, both as a partner following, and as an active participant as the region gears up for the. Don’t miss this update from Brussels on the latest EU privacy legislation! IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Later Friday, IAB Europe CEO Townsend Feehan responded in a blog post that characterized the ruling as a “preliminary” view with “no binding effect.” IAB Europe disputed the findings. +8210-2000-7528) io-wgca international organization-world green climate association. We have seen leading publishers adopt ads.txt in the US and the advantages won’t be missed in Europe.”. Shazia Ginai is the CEO of Neuro-Insight in the UK, managing the growth of the business and overseeing projects across a range of media and industries. Prior to joining IAB Europe, Townsend worked for Microsoft Legal & Corporate Affairs in Brussels and ran EU industry associations in the ICT, consumer electronics and biotechnology sectors. Townsend Feehan is the CEO of IAB Europe. In this briefing, our colleagues from IAB Europe will discuss their views of the report’s impact on the TCF, and how its implications may be more problematic for standards organizations going forward may … IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Programmatic Out Of Home (OOH) Advertising Guide’ which examines the strengths and opportunities around digital out of home across Europe, sharing best practices and considerations around measurement and creativity for campaign success. More accurate and consistent viewability measurement will also help to establish a more reliable digital ‘opportunity-to-see,’ supporting the need for enhanced comparability with TV and making progress towards digital ‘gross rating points.’, If an advertiser has viewability built into its buying, it should ensure that the measurement is undertaken by a tool which complies with a robust set of measurement principles, those just released by IAB Europe, EACA and WFA for example or existing Media Rating Council (MRC) or The Joint Industry Committee for Web Standards in the UK and Ireland (JICWEBS) principles.”. Vista Equity Partners CEO Nabbed For Tax Fraud; IAB Europe's TCF Disputed In Belgium. During this webinar, we’ll provide an overview of the latest guidance and findings from the European Data Protection Supervisor, European courts, and Data Protection … Continued We sat down with Townsend Feehan, CEO of IAB Europe, to learn more about the future of adtech transparency. IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch of the second iteration of Transparency and Consent Framework (TCF) v2.0., which will be live on Q2. In this briefing, our colleagues from IAB Europe will discuss their views of the report’s impact on the TCF, and how its implications may be more problematic for standards organizations going forward may be more problematic. If you continue using this site without accepting cookies you may experience some performance issues. 7 talking about this. Do you think other regions will follow suit? Townsend Feehan is CEO of IAB Europe. Brussels Senior Manager, Policy Planning Microsoft Legal & Corporate Affairs Oct 2002 - Oct 2013 11 years 1 month. May 25, 2020 marked the two year anniversary of GDPR. “IAB Europe has decided to act, working with European Association of Communications Agencies (EACA) and World Federation of Advertisers (WFA), to improve the quality of digital ad inventory and develop more robust digital measurement techniques. What are the benefits to suppliers having a direct relationship with publishers? IAB Europe will also provide an overview of the Digital Services Act (DSA) and ePrivacy. Suppliers having a direct relationship with publishers ensures that the brand’s ads are placed on the sites you have envisaged.”, “This depends on the buying strategy of the advertiser, the more granular the brands get the more transparency they will have, but this may not be practical in all cases.”. +8210-8881-3341) io-wgca life respect hq. CCPA, CPRA’s Hidden ‘Third Party Business’ Classification. Any data collected is anonymised. We need to ensure that digital advertising enables the European digital sector to compete across the world.” Media and creative strategist. Specifically in the area of privacy and data protection, our industry suffers from the undeniable fact that data, once collected and stored in a way that allows it to be accessed electronically, can be misused by governments, so that the same digital advertising infrastructure that delivers huge benefits to consumers every day inadvertently becomes an accessory in government surveillance. “Unauthorised resellers can package inventory in a way that make advertisers think they are getting premium inventory when they’re not. Almost four years ago, when the Association was looking for a new CEO, I decided to apply, and have been here since February 2014. CEO IAB Europe Feb 2014 - Present 6 years 11 months. “The remainder of the year will mainly be spent on advocacy on ePrivacy, outreach to support companies on implementing the, General Data Protection Regulation (GDPR). It’s been a busy year for IAB Europe. We’re proud to have recently become a member of IAB Europe, and to be part of both of these initiatives, both as a partner following ads.txt and as an active participant as the region gears up for the GDPR. ceo. IAB Europe welcomes yesterday’s ‘Adtech Update Report ’ issued by the UK Information Commissioner's Office (ICO). I got to know IAB Europe around 2009 or 2010 because Microsoft was on the Board of Directors, and I was given the opportunity to support the head of our European display advertising business, Laurent Delaporte, in his role as a Director. This is a vital step towards delivering more ‘realistic’ brand exposure metrics. Some policy-makers evince a poor understanding of how the technology that delivers online advertising actually works, and there is also a perception that onerous regulation will keep the non-EU companies out of the EU market, or at least stall their advance. , the challenges facing ads.txt, the mechanics behind brand placements, the future of viewability and how she sees the big data landscape in Europe today—we tell her story below. IAB Europe is a coalition of 27 national IABs across Europe, and over 500 companies. , CEO of IAB Europe, to learn more about the future of adtech transparency. Townsend Feehan is CEO of IAB Europe. They will also explain how the remainder of the process is going to play out. Historic 2020 event sets the table for a unified video marketplace. How do you think the industry will evolve around the rules? IAB Europe is the European-level association for the digital marketing and advertising ecosystem. The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. “I look forward to representing the Tech Lab organization across Europe.” She previously represented Microsoft on IAB Europe’s Board. IAB Europe is the European-level association for the digital marketing and advertising ecosystem. “After working at Deputy DG for Digital Europe in the early 2000s, I went to Microsoft for eleven years as part of their EU and Brussels policy team. Can you explain how brands can lose control of their placements? Townsend Feehan, CEO of IAB Europe becomes EDAA Chair. In mid-October, the Belgian Data Protection Authority (DPA) issued a preliminary report concerning IAB Europe and the Transparency & Consent Framework (TCF). ... commented IAB Europe’s CEO, Townsend Feehan. A founder of IAB Greece in 2001 and co-founder of IAB Europe in 2002, Constantine served as IAB Europe’s Chairman of the Board of Directors from May 2013 to September 2018 and currently continues to be engaged with IAB Europe as the association's Chairman Emeritus. Following the recent release of the ads.txt initiative, and the announcement of upcoming changes to the General Data Protection Regulation (GDPR)—it’s obvious that Europe is getting serious about adtech transparency and data protection. dal moon kim (mobile. “News and other online services rely on data-driven, ad-funded business models to finance the creation of content”, noted Townsend Feehan, IAB Europe CEO. Be the first to know. +8210-2418-8979) 7.jeju island in rok io-wgca dr. andrew hanshil koh international lawfirm hq. tae seon park (mobile. io-wgca-iab. If an advertiser has viewability built into its buying, it should ensure that the measurement is undertaken by a tool which complies with a robust set of measurement principles, those just released by IAB Europe, EACA and WFA for example or existing, The Joint Industry Committee for Web Standards in the UK and Ireland (JICWEBS). Aside from our involvement, we wanted to know the bigger picture for Europe, and what’s next for big data there. We are also deep into the planning of Interact 2018, our annual conference, which will be held in May of next year. Sign up to receive news about the IAB programs, standards, events, classes, and more! 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