In addition to the listing fee, the vendors are charged a percentage based on the final dollar amount of the auction or buy it now listing. There is a need for the company to formulate strategies. There effect will be high on eBay. However, during 2015-16 company has taken decision to change strategy to reduce the threat of new entry. If the company fails to meet local needs, business cannot be successful. This creates a connection between both parties; therefore there is a mutual dependency in all transactions that underpins the culture of the eBay community. Operate into new market requires new skill and strategy (Boons et al. COLLECTION OF QUESTIONS AND SAMPLES, which you can refer to any time you want. [online] Available at: https://www.mirror.co.uk/money/meet-britains-oldest-EBAY-seller-7537365 [Accessed 25 Jul. After the successfull payment you will be redirected to the detail page where you can see download full answer button over blur text.You can also download from there. About How much was it sold on eBay … eBay entered China in 2002 by acquiring EachNet, a leading auction site in China and was successful in capturing a considerable share of the Chinese e-commerce market. Why has eBay succeeded as an online auction marketplace while so many others have failed Case Study Analyzing the Ebay Strategy and 90,000+ … Vision: “We seek to create a global platform that provides individuals and business of all types and sizes with the access to broad markets” (EBAYinc.com, 2016). Competitors 4. today 3. (2016). Choosing e-commerce strategies: a case study of eBay.vn partnership. Company’s internal strategic capabilities depend on managing these resources (Shaw 2012). My Assignment Help. ' Formulation of a Systemic PEST Analysis for Strategic Analysis. IKEA Marketing Strategy and practices: A Case study. * $5 to be used on order value more than $50. About 4. Received my assignment before my deadline request, paper was well written. Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. Copyright © 2020 MyAssignmenthelp.com. Marketing This internal factor is partly based on an organizational study that encourages results-oriented excellence. Competition in local market influences Company’s strategy. Conceptual, theoretical, and empirical insights. EBay’s business process creates a business model, which does not require the carrying of inventory, but rather has its share of the profit margin from every transaction that it does (Mishra, 2010). Global Journal of Management and Business Research, 10(9), 62-65. http://dx.doi.org/GJMBR-B Classification (FOR) 350213, Rao, L. (2013, March 19, 2013). India’s eBay exports have be growing at 85% year on year. Upload your requirements and see your grades improving. Business relationships between buyers and sellers are pivotal in the maintenance of the business structure. Ebay v/s Taobao Critically evaluate eBay’s chosen market entry strategies, into the Chinese ‘C2C’ market, determining the shortcomings of the strategies deployed during the case study period. International Journal of Electronic Commerce, 18(4), pp.5-16. EBAY offers some unique features to the seller, which enables them to display branded and non standard goods unlike other competitors. The author of this theory suggests that firm must be … Use of bio degradable and recyclable products in packaging keeps environment safe. Anon, (2016). 2012). Strategic statement of EBAY presents a clear view on value proposition of the company (EBAYinc.com, 2016). From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. It is a time tested formula used industrywide by the industry-leading brands. Inventory management nf information management system are strong in this company. Morris, M., Schindehutte, M., Richardson, J. and Allen, J., 2015. A firm’s marketing mix (or 4Ps) defines the strategies and tactics used for executing a marketing plan, involving decisions regarding product, place, promotion, and price (4P) variables. Last update, March 2009. Global recession decreases the sales volume of products supplied by EBAY across world and thus operating profit may fall significantly. However, during 2nd quarter of 2016, the company has been able to increase revenue by 6% compared to previous year. July 3, 2019. Global marketing strategy is a way of selling a product or service to an international audience, while taking into account cultural and societal norms and preferences. This case study will analyze several factors in the development and ultimate success in addition to mechanisms by which eBay interacts with the market. In short run it may lose business if it fails to provide latest developed goods in market. If EBAY charge higher price for a similar product, customer may switch over to another online marketer. Strategic Management: Case Study Of EBAY." EBay must continue to evolve to remain competitive in a very diverse segment of the consumers who will be participating in the online marketplace via new outlets such as Facebook Marketplace. and Maddox, L.M., 2013. eBay Inc. Report contains more detailed discussion of eBay business strategy. Calculate the number of words and number of pages of all your academic documents. Competitive rival: Rivalry in this industry is high. 5 Case Studies of Successful Marketing Strategies. (2016). Grant, R (2010) Contemporary Strategy Analysis: concepts, techniques, applications, 7th edition, Blackwell. Meet Britain's oldest EBAY seller - he's making £100,000 a year. There is also threat of illegal use of website by some deceitful people (Piotrowicz and Cuthbertson 2014). If you need assistance with writing your essay, our professional essay writing service is here to help! Market diversification includes expansion of business in some other ways such as entering into new market and creating new products. Priem, R.L., Li, S. and Carr, J.C., 2012. Cengage Learning. The listing fees for the occasional seller are very different from those of power seller in that there is a difference in the number of free listings. ... EBAY: “the Feed” is a new homepage that allows customers to follow entire categories of items no matter how obscure. The second part focuses on the background of the case study company, eBay. access to Increment in sale depends on aggressive market promotion strategy. Among the factors that have been credited for eBay’s success have ranged from the use of website to increased customer feedback, buyer protection, range of items, competitive prices and also the ability to reach a global market. Unique resources are online store, network, brand and intellectual property such as patent, trademarks etc. Health and well being are universal human rights. The proprietary information would be at risk with security breach on our sites. Introduction: In this case, for example, eBay’s generic competitive strategy involves technologies that minimize fixed and variable costs in multinational e-commerce operations. To make writing process faster and accurate, we have segmented our assignment experts' teams as per their expertise on writing different types of assignments. Our writers make sure that all orders are submitted, prior to the deadline. We believe that an honest, open environment can bring out best in people. Insights and new directions from demand-side approaches to technology innovation, entrepreneurship, and strategic management research. Get different kinds of essays typed in minutes with clicks. Main strength of this company is having economies of scale, easy payment process, and high brand value. Strategic purpose includes the business mission and vision of EBAY. The analysis of Macroeconomic environment of the company includes several political, economic, social factors and their impact on the company. Global Business and Organizational Excellence, 33(1), 58-68. http://dx.doi.org/10.1002/joe.21523, Kotler, P., & Keller, K. L. (2012). There is such an enormous interest for web based business in this quickly creating world. EBay’s positioning statement is “The world’s Online Marketplace”, which is significant for the company’s view of its identity. Balance any chemical equation in minutes just by entering the formula. Hence, keeping average cost at low level increases feasibility and opportunity of the company to develop new market. My Assignment Help (2017) Strategic Management: Case Study Of EBAY [Online]. Amazon is growing rapidly to overtake EBAY in terms of profit. Operations strategy. Demand for products to be available online is growing at a rapid pace. Business Information Systems and Health Is the business model a useful strategic concept? Case studies of success in digital marketing are useful for illustrating the power of digital marketing and the latest techniques. Available from: https://myassignmenthelp.com/free-samples/strategic-management-case-study-of-ebay. The respective sample has been mail to your register email id. Consumers and sellers/merchants are drawn to the online retail and auction-trading platform based on attractive pricing strategies, which are an element of eBay’s marketing mix … Dave Chaffey . The link among information technology, business models, and strategic breakthroughs: examples from amazon, dell, and eBay. There are restrictions on the investment of customer’s funds, reporting and bonding requirements there is regulatory agencies in each state. Product development also includes packaging, labeling and use of latest technology (Fernie et al. There can be a severe breach of the information. Strategic Management: Case Study Of EBAY. Main weakness of the company is charging high price to the customers compared to other competitors. This trend will help in increasing demand that developed nations for country specific items. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days. Case Study: eBay thrives in the global marketplace I recommend students researching eBay checkout the latest eBay statistics and business strategies … recommend. Available from: https://myassignmenthelp.com/free-samples/strategic-management-case-study-of-ebay[Accessed 17 December 2020]. 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Do you trust every single employee to represent your company to the world on social media? Electronic Markets, 18(4). Once the product was launched, it was marketed by Pemberton as a “Brain Tonic” and “temperance drink” (anti-alcohol), claiming that it cured headaches, anxiety, depression, indigestion, and addiction. 2015). It has been successful in many areas to meet company’s vision. Economic factors: Economic slowdown in UK affects the business operation of EBAY. Company follows GAAP measures for some element in financial statement and use non GAAP measures for some other elements. Which metrics would you use if you were hired to assess the efficiency and effectiveness of eBay’s Web site? It was the first and most successful internet auction business. 2017 [cited 17 December 2020]. An analytic network process approach to operationalization of five forces model. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. Basic resources of EBAY are human resource such as employees, financial resource such as funds, assets, physical resources. Marketplaces Marketplaces bring buyers and sellers together through online websites and mobile applications, which are available globally at any time, including through localised eBay… My Assignment Help. and Park, Y., 2012. Research on Consumer Behaviour in Online Auctions: Insights from a Critical Literature Review. The simplification of the pricing structure allows vendors to list items for free therefore both individuals and eBay store owners can increase their profit margin. In long run this threat is low. Leave a comment; 6.0 SWOT analysis 6.1 Strengths. … Product quality can be considered the central pillar of its marketing strategy. Case Study: eBay”™s Business Model . Feasibility depends on start up cost and financial performance of the company. It can open business in a new country, where online retail business is not so popular. Some of the established players can influence the strong share of eBay. 18th Sep 2017 Do you have a 2:1 degree or higher? The gigantic marketplace hosts 25 million sellers all over the world. Case studies are thus a very important component of your content marketing toolkit. About 2. There are is a variety of artificial cells with varying definitions. This strategy influence marketing and sale of product (Morris et al. However, strategic statement is closely related to functional objectives. In contrast, the functional objective states overall corporate objectives of the company. The questions are divided into three; the first talking about the analytical framework for analyzing eBay’s strategic … Growth Marketing Case Studies Reveals Variety of Growth Paths. thank you. I recommend MY ASSIGNMENT HELP for every student. Additionally, eBay must focus on maintaining a fee structure that is optimal for all parties, buyers, and sellers. Several aspects of the Ansoff matrix are analysed to assess the potential of the EBAY in product diversification or ability to develop new product in the retail market. How ‘big data’can make big impact: Findings from a systematic review and a longitudinal case study. [online] Available at: https://www.forbes.com/sites/china/2010/09/12/how-EBAY-failed-in-china/#53f3136e7abf [Accessed 25 Jul. Buyers can view items by seller, location, condition or time remaining in the auction. It is easy to enter into this market. It can engage itself into some social work in target market to influence the customers. A communication plan may be defined as a policy driven approach which would provide relevant information to all stakeholders (Lando 2014). In eBay’s case, the focus of the marketing mix or 4Ps is on services for buyers and sellers. This makes it easier for customers to stay on top of the latest items they … Fernie, J. and Sparks, L., 2014. Following this model, the company started to show description of product and attractive visualisation, which motivated customers to buy product from EBAY site. For eBay, a new chapter begins. Auctions can also be cross-promoted on local sites such as Craigslist. EBay also caters to buyers who purchase goods in higher volumes. you Information management technology and supply chain management is very strong of EBAY. To analyse company’s current financial performance, non GAAP measures are used (EBAYinc.com 2016). By developing relationships between buyers and sellers in a trade many of the issues around mistrust, uncertainty, and cooperation are resolved and seek to guarantee both parties a successful exchange. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! Vrio analysis for Ebay Case Study case study identified the four main attributes which helps the organization to gain a competitive advantages. Free resources to assist you with your university studies! Feedback has been attributed as a major important factor for achievement of success. Through market promotion strategy it can increase the awareness of people about online shopping. An analysis into these strategies reveal that the growth of eBay’s online auction platform can be attributed to growth in the e-commerce market, an innovative approach to social interactions, emerging market trends, strong sense of community, and the core values of the organization have all contributed to the success of the company. An eBay office in Toronto in 2014. When completing an evaluation for what’s next for eBay, innovation and continued expansion into undeveloped markets must consider. Marketing has been around for centuries and has evolved through the ages from trade to tech. eBay CEO Meg Whitman talks about eBay's evolution from a simple online auction site to a major e-business player. Investment in research and development helps significantly in product development. Forbes.com. The purpose of this paper is to explain how factors in eBay create an increasingly efficient marketplace that drives it towards the conditions of a perfectly competitive market. (2017). Retrieved from https://myassignmenthelp.com/free-samples/strategic-management-case-study-of-ebay. " easy. Journal of Historical Research in Marketing, 4(1), pp.30-55. Applied Mathematical Modelling, 36(4), pp.1783-1795. Pemberton soon had to make it non-alcoholic because of the laws prevailing in Atlanta. 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