You may be writing a blog about cleaning your dive equipment and spend paragraphs rambling about how you didn’t clean your gear correctly and it rusted. The second, of course. It can happen, you know. Nailing really specific blog topics is crucial to knocking your first few posts out of the park. I also wrote an easy step-by-step guide to help you get your WordPress site set-up in minutes.. When you put in a section header every few paragraphs, your blog post becomes easier and more enjoyable to read. It sounded so fluid in their head when they were writing that it must be great to read ... right? Here are the most common blog post mistakes (and their solutions), according to HubSpot bloggers. Here are the most common blog post mistakes (and their solutions), according to HubSpot bloggers. But 90% of them don’t even make $100. "Your blog is a honeypot, not a megaphone. See all integrations. ", — Christina Perricone, Content Marketing Manager at HubSpot. Plus, it’s just plain illegal! No biggie. How do you make your blogs not sound like it’s written by a robot? Identify what resonates with your audience. "It seems like more people are using Instagram nowadays.". Plus, if you get caught stealing other people's content, you could get your site penalized by Google -- which could be a big blow to your company blog's organic growth. Remember: I used the word "common" to describe these mistakes for a reason. If you begin to ramble too much, your audience will lose interest and tune out. You can use data in blog posts to introduce your main argument and show why it's relevant to your readers, or as proof of it throughout the body of the post. That's how real people talk -- and that's what real people like to read. A huge mistake made by mostly new bloggers but include also seasoned bloggers is comparing yourself to other bloggers. People want to feel like they're doing business with real people, not robots. 10 Mistakes new bloggers always make (and how to fix them) April 7, 2014 by Sarah. Here's an example from the introduction of one of her posts: To infuse personality into your own writing, try looking for ways to relate to your readers on the topic you're writing about -- then write in the first person as if you're hanging out with them and chatting about it. It's often a series of editorial content centered around a central topic that demonstrates industry expertise -- for instance, a catering company might write blog posts like "The 11 Best Appetizers to Serve to a Crowd" or "Stress-Free Dinner Parties: Recipes that are Prepared Ahead of Time". "Your persona is the basis for everything you create. How can your blog stick out? Start with a very specific working title. First, use your email marketing tool to set up a welcome email for new subscribers, as well as a regular email that pulls in your most recent blog posts. The second biggest mistake most bloggers make is not building an email list as soon as possible. Use examples to back up why what you're saying is important. There's a point at which there are diminishing returns for getting closer to "perfect" -- and you're really never going to reach "perfect" anyway. The stream-of-consciousness style of writing isn't really a good style for blog posts. The beginner bloggers frequently make this mistake to blog without having proper objective. All of these things can manifest in the content that you write for your blog post. Use data and research to back up the claims you make in your posts. Why? This can be confusing for your readers and they’ll look elsewhere for their content. Because there are so many details and nuances in these topics, it's really hard to do a good job answering them. Make your tone personal, approachable, and engaging, just like you would in a face-to-face conversation. ', "By adding a specific example to my previously broad statement, I’ve made my point easier to understand and more actionable for my readers. After all, the benefits of keeping up a healthy business blog will be well worth the time and effort. Free and premium plans, Sales CRM software. Because of this, it's easy to forget about specificity when giving advice, explaining examples, or walking through a common process. To prevent your writing from losing its audience, restate your point in every section of the article. How you do that is entirely up to you. If you want to use someone else’s copy or images, you will need to give credit accordingly. For instance, let's say you're tackling a post like "first vs. third-party APIs." One of the first things you’ll do in your blog research is look up how other publications are writing about a topic. Failure to do so may put your blog at risk for being suspected of plagiarism. Is it a how-to post? Then, break up those takeaways into larger section headers. The key to getting significant business results (traffic, leads, and eventually customers) all starts with growing subscribers. That's one possible point, and it should be stated upfront. Keep in mind that a working title isn't final -- it's just a concrete angle you can use to keep your writing on track. When blogging, you want to keep your target audience in mind. Editors and readers can usually tell when something's been copied from somewhere else. Writing for yourself won’t always resonate with your intended audience. Literally there are millions of blogs going live every single month. Instead, take a few minutes to understand how to cite other people's content in your blog posts. The first thing you should do is choose what type of blog post you're going to write. Or, you can click here to download our free editorial calendar templates for Excel, Google Sheets, and Google Calendar, along with instructions on how to set them up. The style of writing from a term paper is not the style of writing people enjoy reading. With so many steps to take before your blog can stand out from the rest. "When you review your blog post, read it from the point of view of a new grad entering a field or someone who's just learning about a topic for the first time. Even Pamela Bump, HubSpot's Staff Writer for Audience Growth, admits that she has been guilty of not going into enough depth in a first draft. To help you remember all the little things to check before publishing, check out our checklist for editing and proofreading a blog post. For example (See what I did there? Let us help you brainstorm with our Blog Ideas Generator. generate traffic, leads, and sales), it must resonate with your audience and compel them to take action. Using a free domain is one of the biggest mistakes that every blogger makes in starting, I also made that mistake back in 2017, But after doing a lot of hard work on that free domain, I didn’t get any results, … It most likely won't affect how many views and leads it brings in. The reason you're blogging is to solve problems for your audience and, ultimately, to grow your business. Doing so will signal to your reader that you understand what they're going through and you want to help. Don't digress into these personal anecdotes and analogies too much -- your readers aren't sitting in front of you, which means you can't guarantee that you have their undivided attention. One way to do this is to ensure that you avoid the 7 biggest mistakes that bloggers make. The 11 big mistakes bloggers make with their blog images on WordPress. When I'm making that argument, which is more convincing? The next mistake new bloggers make is not blogging consistently. We asked this question to ShoutMeLoud community, and here are some of the harmful blogging mistakes … The best blog posts commit to an overarching message and then deliver it gradually, expressing it multiple times in small ways from beginning to end. "If you're uninterested in a particular topic you're writing about, it's probably because you haven't stopped to think big-picture. Just remember quality over quantity – if you struggle to come up with enough topics that would interest your readers and can only blog once a month, stick to that. Most of a blog's traffic is driven organically -- in other words, consumers will search for something on a search engine and click on your blog if it matches their intended topic. Stay up to date with the latest marketing, sales, and service tips and news. Another very common mistake I see new bloggers make is now using headers in their blog posts. It's okay to be more conversational in your writing -- in fact, we encourage it. "People want to learn how to do things in actuality, not just theoretically. In any good story, you’ll offer a main argument, establish proof, and then end with a takeaway for the audience. One day, you become enthralled with a new idea for a post, so you whip it up and publish it to your blog… Use it to get into the habit of planning your blog post topics ahead of time, publishing consistently, and even scheduling posts in advance if you're finding yourself having a particularly productive week. Free and premium plans, Content management system software. You just have to give it a while. Nope -- it still needs editing. (And plus, header text with keywords is good for SEO.) One of the biggest tenets of content creation is that it should be useful, and that means your audience should walk away with something. When marketers who are just starting their business blogs see that their blog posts aren't generating any new traffic after a few days, many of them get frustrated. Headers are important for two reasons. In their haste to start their blog, newbie bloggers start cranking out content without thinking about what they want to accomplish. 1) Not Creating a Consistent Publishing Schedule Probably one of the top things new bloggers struggle with the most is creating a realistic publishing schedule. It's no knock against them as a person -- it's just that when you're new, no one is interested in you and your experiences. You already know how important it is to resonate with your buyer persona and understand their pain points. Most times, our first drafts aren't all that great. Whilst it is important to put your own personal spin in your writing using anecdotes and analogies, we don’t want to overdo it. 1. They didn’t have any idea about what to write and which topic should be selected. If only it was that easy! As some can have dire consequences. Simply put, a blog is a tool that can help develop an online presence, attract leads, and engage with an audience. And maybe a lot of it. As for where to put these CTAs, we typically place our blog CTAs at the bottom of our blog posts or add a slide-in, which you can learn how to do using a free tool called Leadin here. It all starts with a slight shift in perspective from daily traffic to cumulative traffic so you can reframe the way you view your blog and its ROI entirely. I remember Lauren giving me pushback on this when we first made our health and wellness blog. Once you have a template down, it'll be easier to write your outline. Marketing automation software. And inconsistency could really confuse your subscribers. Create blog posts that serve your larger company goals. By now, you've probably heard that the more often you blog, the more traffic you'll get to your website -- and the more subscribers and leads you'll generate from your posts. I spoke on this at length before so I won’t go into it in-depth here but if you want to … So while you don't want to publish a post filled with factual inaccuracies and grammatical errors, it's not the end of the world if a typo slips through. Make sure your story flows just as well as it did in your outline. Spend some time re-reading and editing your blog to fix typos, sentence structure, flow and to make sure you’re not making any of the above errors! We’re mad about DIY and travel, lover of fashion … ", — Meg Prater, Managing Editor of the HubSpot Blogs. Over time, as you write more evergreen content and build search authority, those posts will end up being responsible for a large percentage of your blog traffic. Instead they create articles about random topics in … Premium plans, Connect your favorite apps to HubSpot. Although I am a newbie blogger as well who is yet to make any money, I read and follow the top bloggers in the industry. Originally published Jul 20, 2020 1:08:00 PM, updated October 08 2020, 17 Blogging Mistakes to Avoid in 2020, According to HubSpot Bloggers, writing in a style that's effortless to read, download our free templates for creating five different types of blog posts, header text with keywords is good for SEO, understand how to cite other people's content in your blog posts, check out our checklist for editing and proofreading a blog post, you can learn how to set up step-by-step here, click here to download our free editorial calendar templates, thanks to being found on search engine results pages through organic search, will end up being responsible for a large percentage of your blog traffic, use HubSpot's email tool to easily set up these regular email sends, set up a welcome email for new subscribers, learn how to do using a free tool called Leadin here, create a dedicated landing page for subscribers. and blogging … When drawing from others' ideas, cite them. Ask any blogger who’s been blogging for a couple of years, and they will tell you the … ", — Caroline Forsey, Editor of the HubSpot Marketing Blog. Let's say I'm writing a blog post about why businesses should consider using Instagram for marketing. Instead, it's the companies that make a commitment to regularly publishing quality content to their blogs that tend to reap the biggest rewards in terms of website traffic and leads -- and those results continue to pay out over time. Ever. After both meetings, you should know which goals you need to achieve and have some ideas on how to achieve them. Writing an outline makes a big difference. When you first start blogging… Everyone needs to edit their writing -- even the most experienced writers. It just sounds ... off. Use a specific post type, create an outline, and use headers. A stronger way to share this with an audience might be to say, 'SMBs should expand their social media strategies to experiment with newer, cheaper channels. If you want others to take you seriously, … Essentially, "first vs. third party APIs" is a question that hits at computer security, efficiency, and budget constraints, all of which could have big consequences for your reader. Blogging is one of the best ways to earn passive income online. Here at HubSpot, we typically use good ol' Google Calendar as our blog editorial calendar, which you can learn how to set up step-by-step here. See these six mistakes bloggers make and learn how you can avoid them. It's one thing to be yourself in the topic you're covering, but it's another thing to bring up too many personal experiences that bury the point you're trying to make. For help on this, download our free templates for creating five different types of blog posts. There are so many mistakes that new blogger make when starting a new blog. And the hardest part about answering that question isn’t coming up with them, but rather deciding which ones I should mention. Blog Mistake #5 – Don’t make the blog about you. Although you are encouraged to let your own personality shine through in your writing, don't abuse the privilege. Make a point to position your content around what your audience wants to discover, not what you want to tell them. I've made literally every single one of these mistakes. "While it's nice to imagine that your readers hang on your every word, the reality is that they're probably mostly skimming your posts. Here are the top 10 blogging blunders. Your readers are not sitting in front of you so you can’t guarantee that you have their undivided attention. It’s obvious when you’ve inserted someone else’s copy as it suddenly doesn’t sound like you anymore and your blog won’t flow well. '", — Rebecca White, Jr. Staff Writer at HubSpot. Well it could be what you don’t do that gives you that cutting edge. They are … You may unsubscribe from these communications at any time. One of the biggest mistakes that bloggers an social media marketing influencers make is to write their content about themselves rather than give their … ", "Will they recognize this acronym? Next, add subscription CTAs to your blog (and elsewhere, like the footer of your website) to make it easy for people to opt in. Once you start blogging, it's easy to forget that blogging isn't just about getting new visitors to your blog. To write a blog post outline, first come up with a list of the top takeaways you want your readers to get from your post. That's okay -- it happens to pretty much every new blogger. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'ccc95db5-9007-49cf-b69c-94bb5c46b366', {}); So for all of you beginner bloggers out there who are looking to get up-to-speed quickly, keep on reading. However, there are a lot of organizations competing for your audience's attention, so it's important to avoid common blog mistakes to stand out. ", — Karla Cook, Sr. Over time, given enough time, the traffic from day three and beyond of a single blog post will eclipse that big spike on days one and two thanks to being found on search engine results pages through organic search. Blogs are supposed to be more conversational than formal. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '648420ad-1760-40e2-994f-7833315a7b7d', {}); Editor's note: This post was originally published in July 2019 and has been updated for comprehensiveness. However, there's a reason why they're experiencing pain points and what is driving them to get it solved. A monkey could do your job!". "That's so easy," they say. or 'Did I provide steps to achieve success? When you’re just getting your blog up and running, it’s easy to get caught up in the excitement of just launching a blog and rush to get going – so much so, that you make terrible blogging mistakes along … So – figure out who your audience is and what their interests are. 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